Notes Design

The WSJ has an article up on a rather complicated topic: "non-traditional trademarks," or the copyrighting of three-dimensional shapes. Two examples of this form of copyrighting, which should be of interest to industrial designers more and more in the future, are listed: the obvious one (Apple trademarking the shape of its iPod) and an obscure one (Yamaha trademarking the "arcing water spray produced by its personal watercraft").

Needless to say, the average designer will find the copyrighting process nearly as opaque and frustrating as working with Marketing; but the article breaks the process down into five easy pieces. Click here to read.