Notes Design

Let’s face it. Some days, you want to just fire your clients. You go through one too many comps, iterations or edits and you’ve had enough. It has happened to everyone at least once and I’d be lying if I said it won’t happen again; you get to the end of a project and realize that you would have made more per hour flipping burgers at McDonald’s.

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If you close your eyes and think back to the first design fundamentals class you ever took hopefully you remember the instructor saying,"When beginning a design ask yourself who is your audience? If you don't know who you are designing for then how can you design anything at all?"

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You may have noticed that in certain business and marketing circles there exists a "backlash" against the design community. Despite the rise of attractive, user-friendly solutions, in such cirlces unattractive designs have somehow managed to remain at the verge of acceptance. You'll hear ideas being thrown around like "design is a waste of time — we have a really ugly site which outsells our competitors 3 to 1" or "we are not worried about the design, we'll outsource it or use a free Wordpress theme, let us focus more on the product".

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