Luggage concept - Form follows function: Frivolous?

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obag.jpg

In our eyes, designer Rooz Mousavi's Obag concept takes "form follows function" a bit too far. The circular shape is eye-catching and neat, but is it really any easier to roll through the concourse than a regular bag with wheels? Isn't there an awful lot of wasted space in a circular shape, particularly for an object that's meant to store things? Lastly, will the amount of space the bag takes up while stowed warrant the amount it actually holds?

What do you guys think?

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