Notes Design

The Canadians have been up to it for years and finally getting the world (well, maybe just the UK) to follow suit. What is it?

Milk Bags!

Yup. Mega-market Sainsbury is launching milk sold in recyclable plastic bags across 35 of its stores today, followed by availability in 500 stores within a year. The pouches are aimed at reducing packaging waste. Sounds ingenious, but this is nothing new - Coop tried launching milk pouches in the 70's and Sainsbury's in 2001, both with little success; however, a spokesman for Sainsbury said: "The jug that was used seven years ago was a more primitive design. The format was popular and we now have a milk jug that we're satisfied offers the level of convenience that customers will want - no mess, no waste." (Times )

For a sneek peek, first check out the BBC's Rory Cellan-Jones "road test" one of the new specimens, then watch the real experts do it: