Notes Design

US dairy industry group MilkPEP charged with the role of marketing milk as part of a nutritious diet have taken on Batman as their role model for todays youth. Challenged with the task of making milk the choice of the health conscious, the Body By Milk (milk-mustache) campaign is no stranger to using celebrities to endorse it's protein rich muscle building properties.

The pitch reads:

"Others reload. Batman refuels. Research suggests that milk's unique mix of nutrients can help athletes recover after exercise. And its protein can help build muscle. So train hard and drink lowfat or fat free milk, because the Batmobile isn't the only thing that needs to refuel."

Good thing the design department gave Batman's armor suit some serious muscle attention, we're guessing Christian Bale might have been overlooked after The Machinist.

It's all part of the plan!