Notes Design

Bill Morrisey's straight forward look into what's happening at Clorox gave tremendous insight into the complexities of going green. The goal is to mitigate risk, reduce the eco-footprint and grow through redesigning existing brands and investing in new sustainable brands. To that end the company recently announced their new line of eco-cleaning products "Greenworks" (around me), the firm's first new brand in 20 years. After apologizing to Jaqui Ottman for the daisies on the label he went on to say that the five products are 99% natural, bio-degadable, plant based, used no animal testing, have recyclable packaging and are non-allergenic. "Greenworks" has been awarded the Sierra Club's first product endorsement. "We delayed the launch twice to get it absolutely right."