Notes Design

How are companies capitalizing on going green? Today in Monterey, California, "Sustainable Brands 08" has attracted over 500 branding, marketing and design strategists to share research and best practices, predict the future of sustainable marketing and set the bar for the future.

Jaqui Ottman, long time advocate for green marketing set the stage this morning by addressing the emerging concern for "Green Fatigue." She claims this is an outcome of marketing campaigns risking "greenwashing" rather than being authentically green and says it's happening too much.

Green will come to a screeching halt that will take 15 years to recover, 15 years that we don't have.