Type Hell
I was checking my blog stats the other day, and I noticed that I get a lot of hits on the category Avert Your Eyes! Knowing that you’re interested, I’ve been on the lookout for bad designs to post. Well, look no further.

Subject matter aside, the typography on this poster is horrific. Bodoni (Friday March 21st) is a very traditional serif face and it does not match with that modern sans-serif (Kevin Federline’s set in Helvetica Neue Extended Light?) And that apostrophe in Federline’s? That’s a foot mark, damn it. Apostrophes are curly or slanted, a foot mark is straight up and down. For shame!
Moving down the page, ack, ack, ack. The odd blackletter-ish “BIG 30″ is trying to be street and failing (perhaps an ironic wink from the designer? Somehow I doubt it.) It also evokes a horror movie vibe. At least I’m horrified. It’s completely mismatched with the type above and below. And where did that grunge script (”Birthday Bash”) come from? Does that say “fun party” or “desperate to be hip”?
When you use a company logo, you have to use their fonts, so I can’t argue with the introduction of four more typefaces in Pure, Caesar’s Palace, and Company. Sadly, I can hardly see those logos since my eyes are burning from the rest of the poser (typo, but I’m keeping it). Make it stop!
Notes Design
Technorati Tags: